Uber: the crisis inside the ‘cult of Travis’

Published: March 19, 2017

Uber photo
For Travis Kalanick, Uber’s chief executive, “stepping on toes” is a good thing. In fact, at a lavish company retreat in Las Vegas two years ago he listed this as one of Uber’s core values — along with slogans such as “always be hustlin’” and “let builders build”.

His hard-nosed attitude has helped propel the ride-hailing business to a global company over the past seven years. With a valuation of $70bn, Uber is bigger and wealthier than any other start-up in Silicon Valley history. Mr Kalanick’s swagger has come to define the company, for better and for worse.

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